Transform every challenge
into victory through technology and finance.

Our Mission

Build a global
financial
platform that supports challengers.

UPSIDER creates a society where anyone with the will to challenge can step confidently into the future. Whether right after launching a business, accelerating growth, or venturing into new markets, obstacles like cash flow, lack of credit, and financial management often stand in the way.

We break through these barriers with an innovative credit model that combines the power of AI and human insight. Standing alongside our customers, we work together to shape the future. By collaborating with financial institutions, SaaS vendors, and government agencies, we provide solutions that transform challenges into victories.

UPSIDER's AI technology drives growth and ensures security for companies that dare to take on new challenges.

AI for
Growth

Utilizing proprietary AI credit assessment technology, we provide the necessary funding for growth to startups that have previously struggled to secure adequate credit card limits or loans.

AI for
Efficiency

By automating expense management, we enhance operational efficiency and provide an environment where businesses can focus on their core operations without being burdened by manual tasks.

AI for
Security

With an AI-powered monitoring system incorporating the latest fraud patterns, supported by human operators, and a variety of usage restriction features, we provide robust security to protect businesses from threats.

AI for
Governance

AI supports nearly all card management tasks, including card issuance, permission settings, and receipt management. It also supports SAML 2.0 authentication and SCIM integration, enhancing the convenience and security of account management.

Technology and expertise that support bold challenges.

60,000+Companies

Users

The combined number of companies using 'UPSIDER' and 'Shiharai.com' has surpassed 60,000, supporting the challenges of a wide range of businesses.

As of September 2024

450 billion yen+

Total Transaction Volume on 'UPSIDER Card'

We support growing companies by positioning UPSIDER's credit limits as a valuable financing tool, enabling them to make further growth investments.

As of September 2024

70 billion yen+

Total Transaction Volume on 'Shiharai.com'

The GMV has grown over 1,700% (17x) compared to the same period in 2022. Additionally, the user base has expanded by more than 18x over the past two years, with a significant number of small and medium-sized enterprises using our platform.

As of August 2024

8 billion yen+

Total Lending Amount by
'UPSIDER BLUE DREAM Fund'

With offerings of loans up to 1 billion yen, terms up to 3 years, and processing times as short as one week, the UPSIDER BLUE DREAM Fund has already provided substantial debt financing to many growth-stage startups.

As of August 2024

1,600,000+

Receipts Processed by AI

Our AI automates receipt analysis and links it with UPSIDER’s individual transaction data, simplifying traditional accounting tasks.

As of September 2024

99.9995%+

AI-driven card fraud prevention rate.

We offer unique industry features, such as the 'Restricted Use Feature' that is not available in similar services, along with a system where payment information is checked both by proprietary AI and manually by our team members. This allows us to quickly detect discrepancies from usual payment transactions.

Calculated during the period from May to July 2023.

More than 60,000 companies have adopted UPSIDER.

* Total number of companies using the UPSIDER corporate card and the bill card payment service Payments.com, as of September 2024.

We have raised over 60 billion yen in total from like-minded investors.

AG Capital
anri
basepartners
DNX ventures
GREENOAKS
QR INVESTMENT
SMBC venture capital
wil
global brain
SBI Shinsei Bank
Saison Ventures
Japan Airlines
MIZUHO Mizuho Capital
Sumitomo Mitsui Trust Bank, Limited
MUFG Mitsubishi UFJ Capital

*Equity and debt raised combined, as of November 2024.

UPSIDER

Corporate Card Supporting Innovators

Learn More

by Life Card × UPSIDER

UPSIDER
Senior Executive Officer/Chief Financial Office Keiji Nishio

KITAMURA HOLDINGS Co.,Ltd.

Senior Executive Officer/Chief Financial Office Keiji Nishio

We aim to create a cashless, operation-free world by distributing one card per employee and transitioning to card-based expense settlements. By eliminating petty cash and reimbursements for executives and staff, we seek to reduce the burden and stress for both the administrative and user departments.

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vivid garden Inc.

President and Chief Executive Officer Rina Akimoto

UPSIDER is like a partner in building the business together. Until now, a challenge has been that credit limits often did not increase after procurement. However, UPSIDER responded in just a few days after consultation, truly supporting us in ensuring that our business growth continues. The fact that they flexibly consider the business situation and future potential during the review process is something we really appreciate as a startup.

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President and Chief Executive Officer Rina Akimoto
Shiharai.com

Invoice Payment Service

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by Credit Saison × UPSIDER

Shiharai.com
resident Tamotsu Nagahama

Nagahama Workshop

President Tamotsu Nagahama

In the past, we relied on bank loans to cover funding shortages, but we often found the short loan periods and the hassle of the screening process frustrating. When we learned that Shiharai.com allows us to defer payments until the card payment due date without any screening, we realized it could easily help us adjust to our ideal payment schedule, so we decided to give it a try. Thanks to Shiharai.com, we now feel more flexibility in our payments and can see a significant improvement in our cash flow management.

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UPSIDER BLUE DREAM Fund

Growth Debt Fund

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by Mizuho Financial Group x UPSIDER

UPSIDER BLUE DREAM Fund
President and Chief Executive Officer Taro Nakajima

ROXX, inc.

President and Chief Executive Officer Taro Nakajima

Traditional loan screenings, which require a lot of time and effort, can coincide with the critical moments when startups want to focus on business growth, potentially putting a strain on management resources.
In this loan review, the process to the offer was completed with an extraordinary speed and low effort, making it an impressive experience, even after having gone through numerous financing processes.

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“AI革命”

Traditional loan screenings, which require a lot of time and effort, can coincide with the critical moments when startups want to focus on business growth, potentially putting a strain on management resources.
In this loan review, the process to the offer was completed with an extraordinary speed and low effort, making it an impressive experience, even after having gone through numerous financing processes.

Mizuno Tomo
Co-CEO

Company Deck

UPSIDER creates great value with future leaders by investing in people. We are looking for people who can think for themselves, overcome challenges, and pioneer UPSIDER's growth and future.