Brand Assets& Guidelines
Best practices and downloadable assets for representing UPSIDER consistently. Please follow these guidelines to keep the brand clear and recognizable.
Naming
When writing our service or company name, please use the correct notation as much as possible.
CORRECT
- UPSIDER
- UPSIDER, Inc.
- UPSIDER (Upsider)
INCORRECT
- Up-Sider
- Upsider
- UPsider
- upsider AI
*Notation may follow each media outlet's own style.
Legibility: Black & White
Use the black logo on light backgrounds, and the white logo on dark backgrounds. Always use the provided logo files — never recreate the logotype.
Clear Space
Always keep a minimum margin of 1U around the logo, where 1U equals the width of the “U” in the logotype. Precision matters — every pixel counts in finance.
Minimum Size
Keep the logo legible — do not use it below the minimum size. For web the logotype height should be at least 18dp; for print, at least 18mm.
Symbol
In space-constrained applications such as app icons or favicons, the logomark (the “I”) may be used on its own.
Don'ts
When using the UPSIDER logo, please avoid the following. Keep the logo intact — do not change its color, rotate, stretch, alter its proportions, add shadows, filters or gradients, frame it, set it in another font, or use it within a sentence.
Don't change the color
Don't rotate
Don't stretch or squash
Don't edit part of the logo or its ratio
Don't use drop shadow
Don't use filter or effect
Don't add a color gradient
Don't replace it with another font
Don't frame the logo
Don't use the logo within a sentence
Usage & Contact
Use these assets within the scope of the guidelines. Please do not modify or redistribute them. For questions or special requests, contact the PR team.