The Tension We Navigate
Balancing the "discipline we must protect" as a financial infrastructure with the "relentless drive to keep pushing" for the win.
Joining the Mizuho Group gave us access to enormous distribution channels, budgets, and credibility, raising the scale of the game by an entire level. At the same time, the scale of the competitors we face up against changed as well, and the demands on governance grew higher. The team is just four people running three brands. A single person's decision directly drives a large budget and a brand's market recognition. We keep preparing and executing initiatives that maximize our chances of winning, all while upholding the discipline expected of a financial infrastructure. That is this team's stance.
Meet the Marketing team
What We Do
It's a structure where, for each of our multiple businesses, an individual member owns both performance and brand end to end. With customer acquisition through digital channels as the core, each person makes the decisions on budget allocation, channel selection, and creative, while at the same time taking responsibility for that business's brand awareness initiatives, message development, and the design of media exposure. The scope of responsibility doesn't stop at acquisition. Growth is the goal, and to achieve it we push for product improvements and work hand in hand with the sales team. This is a team of members who don't hesitate to cross boundaries for the sake of business growth.
Why We Exist
Joining the Mizuho Group changed the game, and the market UPSIDER addresses is expanding, but our competitors are scaling up too. We believe UPSIDER's philosophy and product are the best in this market. While we are still not widely enough known, we have a responsibility to deliver them.
When a challenger facing a problem related to money goes to choose a financial service, UPSIDER is the first thing that comes to mind. Creating that state of mind is the reason the marketing team exists.
How We Work
There are three variables a marketer can move directly: creative, media, and budget. Every other variable is one that other teams move on the front lines. Product improvements, the way inside sales operates, all of it exists thanks to them. We don't shy away from making demanding asks for the sake of results, and when there's a problem we look for the solution together. Because we ourselves aren't on the front lines, we have a responsibility to explain the significance of what we ask and to prove it with results. That, too, is the work of a marketer as a planner. We allow no compromise on maximizing results or on speed. To that end, clashing with other teams is part of daily life. We don't let things end at "it can't be done"; to maximize business impact, we keep searching for the line of what is feasible. If internal rules or guidelines become a barrier, we go and change them.
Team Culture & Events
Everyone except Shimozono works out. We're a physical bunch.
Who We're Looking For
- Someone who can think starting from the customer
- Someone who rolls up their sleeves and takes responsibility for results
- Someone who not only criticizes but offers alternatives
- Someone who, upon finding a problem, proposes and acts without fear of conflict
- Someone who understands the weight of the budget they are entrusted with
- Someone who never forgets respect for the members sweating it out on the front lines
- Someone who understands that the decision to stop is just as important as the decision to keep going
- Someone who can accept that yesterday's right answer isn't necessarily today's right answer
Key Members
Marketing Open Positions
No open positions for this team currently. We welcome casual conversations anytime.
Explore Other Teams
Engineering
Delivering new financial experiences by balancing speed and reliability
Data
Building next-generation AI credit models, ML infrastructure, and data platforms
Credit
Credit assessment and risk control that fuse the power of people and AI
Legal
Scheme design for new businesses and partnerships, drafting and reviewing contracts and terms, handling financial-industry regulations, and debt recovery through legal proceedings
Risk & Compliance
Building and operating offense-minded risk management and compliance
Internal Audit
Building and operating the internal audit framework
Accounting & Corporate Planning
Building the finance and accounting foundation that supports challenges toward the future
People & Recruitment
Organizational development, recruitment, and culture-building
PR
Articulating the philosophy of challenge, continually sparking enthusiasm and empathy across society
Business Development
Cultivating new seeds from nothing to create growth
Sales
Walking alongside challenger companies, proposing financial solutions that propel their growth
Support
Driving the evolution of customer experience by changing how things work, starting from the user's voice
Capital
ベンチャーデットファンド「UPSIDER BLUE DREAM Fund」の運営等